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Craig · 21-03-2007, 17:19

Virgin Media is the new sponsor of Big Brother, it has been confirmed.

The company has signed an exclusive deal with Channel 4 to sponsor the eighth series this summer and will have first refusal on the next Celebrity Big Brother.

"We're a pioneering and innovative company so it made sense to create an alliance with a show that has genuinely changed the face of TV," said James Kydd, Virgin Media's managing director of marketing.

Carphone Warehouse pulled out of its Ã‚Â£3 million sponsorship deal following the Celebrity Big Brother race row.

Kydd said: "Big Brother has always come under the spotlight and courted a lot of attention.

"Virgin is known for facing challenges head on and we know that our customers enjoy Big Brother because it's the most unpredictable and exciting TV programme there is."

The Virgin Mobile brand will be at the heart of the sponsorship deal.

Channel 4's head of sponsorship, David Charlesworth, said: "We share so much with Virgin in both brand and business so look forward to pooling our expertise to create a ground-breaking sponsorship."

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Virgin Media to sponsor Big Brother - Entertainment News | Breaking News | Celebrity Gossip - MSN Entertainment UK

Looks like either C4 or VM deffo's got a good deal.

Nafe · 21-03-2007, 17:40

I haven't been following all this stuff between sky and virgin but from adverts etc, it looks like virgin are coming up to be quite good?

Shame there broadband is dire.

poolie_chick · 21-03-2007, 17:41

Virgin! I'm sick of that pissing company! Although I'm supposed to have had my net cut off cos I'm moving yet I still have it so it's not that bad lol :thumbup1:

21-03-2007, 17:19	#1
Craig Administrator Join Date: Dec 2006 Location: Middlesbrough I Support: Middlesbrough I am 18 years old Posts: 3,886 Nominated 0 Threads TOTW/F/M Award(s): 0 Rep Power: 10	Virgin Media to sponsor Big Brother Virgin Media is the new sponsor of Big Brother, it has been confirmed. The company has signed an exclusive deal with Channel 4 to sponsor the eighth series this summer and will have first refusal on the next Celebrity Big Brother. "We're a pioneering and innovative company so it made sense to create an alliance with a show that has genuinely changed the face of TV," said James Kydd, Virgin Media's managing director of marketing. Carphone Warehouse pulled out of its Ã‚Â£3 million sponsorship deal following the Celebrity Big Brother race row. Kydd said: "Big Brother has always come under the spotlight and courted a lot of attention. "Virgin is known for facing challenges head on and we know that our customers enjoy Big Brother because it's the most unpredictable and exciting TV programme there is." The Virgin Mobile brand will be at the heart of the sponsorship deal. Channel 4's head of sponsorship, David Charlesworth, said: "We share so much with Virgin in both brand and business so look forward to pooling our expertise to create a ground-breaking sponsorship." ================================================== ======== Virgin Media to sponsor Big Brother - Entertainment News \| Breaking News \| Celebrity Gossip - MSN Entertainment UK Looks like either C4 or VM deffo's got a good deal.

21-03-2007, 17:41	#3
poolie_chick Football Fan Join Date: Jan 2007 Location: Hartlepool I Support: Hartlepool Posts: 8,424 Nominated 3 Threads TOTW/F/M Award(s): 1 Rep Power: 10	Virgin! I'm sick of that pissing company! Although I'm supposed to have had my net cut off cos I'm moving yet I still have it so it's not that bad lol :thumbup1: __________________

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21-03-2007, 17:40	#2
Nafe Football Fan Join Date: Dec 2006 Location: North London I Support: Arsenal Posts: 2,387 Nominated 0 Threads TOTW/F/M Award(s): 0 Rep Power: 4	I haven't been following all this stuff between sky and virgin but from adverts etc, it looks like virgin are coming up to be quite good? Shame there broadband is dire.

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